If you believe that keyword stuffing is essential in SEO, you are making a major mistake! Keyword stuffing is the term that explains that you use lots of words without paying any attention to the quality. In other words, we can say that it involves using lots of phrases and meaningless words in an article and the aim of webmasters is to bring in more and more traffic, improving the search engine ranking of their sites. Unfortunately, keyword stuffing leads Google to impose penalties on your website.
However, Igor Gamanenko, the Semalt Customer Success Manager, states that it is possible to avoid this penalty by sticking to the perfect keyword density. You should not use lots of words and phrases as it will be marked as spam by the search engines. Also, you should not forget that Google does not take keyword stuffing lightly. In fact, it has implemented a couple of strategies to make sure that all of the articles are written with proper flow, language, and there is no stuffing of keywords. Here we will tell you how to avoid keyword stuffing and keep the quality of your content at a decent level.
What is Keyword Stuffing?
Before we discuss anything else, let me tell you that keyword stuffing is the inappropriate use of keywords and phrases in your content. Make sure your articles are well-written and adhere to the minimum word count for the SEO purposes. You should also understand the basic concepts of keyword stuffing. When an SEO specialist works, he or she tries to stuff keywords to improve the ranking of your website. Indeed, such shady techniques might bring your content on the top, but the outcomes are never long-lasting.
Once your site gets to the first pages of Google, the search engine will evaluate its quality and can bring it down if you have stuffed it with keywords. That is why you should never hire an SEO expert who is good at writing senseless articles and pays more attention to keyword stuffing than the quality.
According to Wikipedia, Google considers keyword stuffing as a dishonest practice. So, it is essential for freelance writers and content curators to ensure the quality of the articles written. They should keep the keywords to a minimum and try to provide users with more and more useful information.
Keyword Stuffing Percentage:
If you are confused about the keyword stuffing percentage, let me tell you that some keywords you use in an article should correspond to the rules and regulations of Google. Most often, the SEOs recommend that the keyword density should not be more than two percent and the best keywords can be highlighted in your articles. You can calculate the keyword density with many tools. We advise you not to use one keyword more than two times in a 300-word article. You can increase the words count and include the same keyword from four to five times, but that’s the maximum limit.
Moz Can Help:
Moz.com is a famous SEO consultancy site, which provides you with the solutions to all of your SEO-related problems. You can create an account on this site and ask the questions. You can also avail its subscriptions and download the plugins that might suit your site the most.