Establishing an effective Facebook presence is an essential part of gaining new customers and retaining existing customers. Prior to starting your campaign you need to be fully aware of the ins and outs of Facebook marketing. Check out these timely tips that will start your Facebook marketing campaign off on the right foot.
It is important that all online content is linked back to your Facebook. If you have a blog on your site, have a summary and link post automatically on your Facebook. Your Twitter page and other pages can be linked straight to your Facebook account.
Facebook Offers lets you provide freebies or host contests easily. Just create the offer and then make it a Promoted Post. You can promote it outside your fan base if you feel it is a great offer.
You will be able to put your fans email addresses on a list that will reach them using the ‘custom audiences’ feature. This boosts your rate of conversion and reduces campaign costs because there are more opportunities for leads to be converted to sales.
Don’t forget the people that are already subscribed to your page. People often focus on new customers and tend to forget about the old. For powerful Facebook marketing, you need an audience that feels respected. This engages your consumers with your brand, so you can’t forget who your champions are.
Contests are a fun way to build an audience. Freebies should be given to lose who have either “liked” your business’s Facebook page or signed up to your mailing list. It will not cost you much money, but the communication opportunity with customers is invaluable.
Carefully chose your updates. Your subscribers will quickly lose interest in your updates if you do not share valuable content. Educate your customers with enlightening posts. Utilize Facebook Insights in order to determine what updates are most successful to give your audience similar content.
Offer an exclusive product to people who “like” your page. You can glean a lot of attention through Facebook likes. Think about offering something that is free and exclusive when they “Like” your page. You could give it out to everyone or just have one winner. If you give them something they desire, they’ll easily click “like” for your page.
Have a place on your page where people can sign up or subscribe. Giving your visitors some sort of prize for signing up or registering for a service is a great way to connect with them. Hold contests and sweepstakes or just offer free samples of the product.
Social Media Marketing
While Facebook is one avenue to pursue, it is not the only social media marketing opportunity out there. While Facebook is wildly popular, each demographic has its preferred social site. Before you spend time and effort on social media marketing, do your homework to find out which suits your target audience.
Ask your fans for their input. They will be honored that you think highly enough of them to want their input. A great way to do this is by getting them involved in business decisions. For example, if you blog, ask readers to suggest post topics.
Look for ways to establish yourself as a leader in your field. Facebook can help you build your authority online in your niche. Use your knowledge to comment on related posts and offer answers or advice with your expertise. This will help you familiarize people with your brand, which means there may be more fans.
Don’t turn off the option that lets others post whatever they want to your page. Not allowing your customers to post causes them to think that you don’t care about their opinions.
Keep the purpose of the Facebook page in mind as you begin your marketing efforts. Never be a Facebook user for no reason. Do you want to tell your customers something? Or do you use Facebook to let customers get in touch with you? Facebook for the purpose of growing your business is very different than using it to promote loyalty.
Be sure to answer customer comments and questions right away. This not only means to respond to people who comment on your profile, but the comments in your inbox too. Although this will require hard work and dedication, you will be rewarded with loyal customers.
Run competitions and/or contests for getting the most likes on your page. You can provide the winner with free product or a great discount when you reach your “Likes” goal. This will net you more subscribers than you have now and also allows for a future opportunity for the winner to review your offering or prize.
Learn about Facebook’s Update policies. It messages fans directly. Only use it when it’s crucial to do so. However, using it all the time will get old to your followers.
Ask your subscribers to share your content with their friends. Give them discounts if they share your information. A coupon code can be given if they share your update with their friends.
It is tough to determine the intended tone of a post, so factor that in at all times. If your messages don’t appear to be written by a person, people won’t want to be a part of your page.
Facebook can help you increase your business as you get more and more followers. Offer coupons and discounts to your existing, loyal customers. If you cease with offering your new friends promotions, you’ll probably lose them since they’ll lose interest.
Be thrifty in posting your updates to Facebook. Don’t push all your content in a single day; instead spread it out and keep your customers engaged. If the content is spread out a bit, its impact will be greater. If you post all your content at once, it will overwhelm your audience. They will forget much of the information, making your message less effective.
Now you should know what it takes to build a marketing campaign on Facebook because of the article above. Remember to target the right audience. Educate yourself fully about Facebook marketing prior to getting started as well.